The XR (Extended Reality) sector, encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), is experiencing rapid growth, with the market projected to exceed $134 billion by 2030. The integration with Artificial Intelligence and the adoption of 5G are revolutionizing user interactions and enhancing real-time immersive experiences.

With 41% of companies investing in research and development and collaborations among giants like Meta, Google, and Samsung, XR is becoming an essential part of daily and professional life.

XR technologies are finding applications in key sectors:

• Healthcare: Medical training, surgical simulations, and rehabilitation therapies.
• Education: Immersive experiences to make learning more engaging and understandable.
• Industry: Advanced training, predictive maintenance, and operational optimization.
• Real Estate: Virtual tours and interactive architectural visualizations.
• Marketing and Sales: AR to visualize products in real contexts, enhancing the customer experience.
• Gaming and Entertainment: Engaging games and interactive experiences.
•  Aerospace and Defense: Critical simulations for personnel training.
• Tourism and Hospitality: Virtual experiences to explore destinations and facilities before booking.