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Virtual reality (VR) technology has evolved rapidly in recent years and its applications are becoming popular in various industries. Like VR, augmented reality (AR) is also starting to generate interest. AR allows users to overlay digital information onto the real world, creating an immersive and interactive experience. Let's explore some of the areas of application and the benefits of VR/AR technology.
Education
VR and AR technologies can be used in education to create immersive learning experiences for students. They can help visualize complex concepts, simulate dangerous or expensive experiments and provide a more engaging and interactive learning environment. For example, medical students can perform surgeries on virtual patients and geography students can explore historical sites and landmarks.
Healthcare
In healthcare, VR/AR can be used to train healthcare professionals and provide virtual therapy to patients. It can also be used to reduce pain and anxiety during medical procedures by immersing patients in relaxing or distracting virtual environments. For example, VR therapy has been used to treat post-traumatic stress disorder (PTSD), anxiety and phobias.
Training
Virtual and augmented reality can provide employees information and instructions in real time, for example to simulate production processes and test design projects. Boeing has been using AR technology for years to provide employees step-by-step instructions for assembling aircrafts. Additionally, Walmart has invested in VR to improve employees’ training by simulating customer service and workplace safety scenarios. Other major companies have followed suit, using VR technology in education: McDonald's, Porsche, FedEx and much more.
More than tourism
VR and AR are used in the construction, tourism and real estate industries to create virtual tours and showcase properties to potential buyers and allow people to explore new places and cultures from the comfort of their homes. It can help save time and resources by allowing buyers to view properties from anywhere in the world without physically visiting them. For example, real estate agents can create 360-degree virtual tours of properties, giving buyers an idea of the space and layout of the property. It is also used to create 3D models of buildings and simulate construction processes, helping to identify potential design flaws and improving collaboration between architects, engineers and contractors.
A digital evolution
The pandemic has dramatically sped up the development of new emerging technologies. Plus, thanks to the rebrand of Facebook in Meta, the push towards VR is the result of the digital transformation: jobs have been transitioning to platforms such as Zoom and Google Meet; the blockchain development and the adoption of cryptocurrencies are symptoms of the aforementioned digital transformation; the metaverse seems to be an imminent reality, not a mere futuristic concept. Furthermore, 87% of Generation Z has an average weekly playtime of around 7 hours.
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