Study Abroad - Professional Certificate Marketing | TECHNOLOGY MANAGEMENT duration Bootcamp
Immerse yourself in an intensive and international learning experience with our Marketing course, designed to develop practical and immediately applicable skills for creating impactful, market-driven strategies.
Over 2 or 4 weeks of full immersion in London, you will attend English-taught lessons led by certified instructors and industry professionals. The programme combines theory, real cases and hands-on workshops, giving you a clear and modern understanding of how marketing shapes brands, drives growth and influences consumer behaviour.
Throughout the course, you will explore key marketing areas such as:
- Understanding core marketing concepts and practices
- Exploring different marketing styles and approaches
- Strategic marketing planning and brand positioning
- Creating a complete marketing plan in English
Studying in London means experiencing Marketing in one of its global epicentres: a dynamic city where brands, agencies, trends and cultures intersect every day. The city itself becomes part of your learning journey, offering inspiration and a truly international perspective on the world of modern marketing.
Join students and professionals from around the world, strengthen your English skills and gain concrete tools to design effective marketing strategies with confidence and creativity.
Syllabus
Week 1
• Customer Satisfaction
• Strategic Planning
• Social Media
Student Deliverables: Students are given project instruction for preparing their final reports on a selected company through applying course based knowledge
Week 2
• Global Marketing
• Market Segmentatio
• Product and Service Strategies
• Integrated Marketing Communications
Student Deliverables: Visit to a small restaurant to observe and identify how the 4 functions of management are being applied and present findings to the rest of the group
Week 3
• E-Business
• Market Research
• Relationship Marketing
• Developing and Managing Brands
• Product Categories
Student Deliverables: Students introduced to motivation and leadership; Deliver a presentation on effective leadership
Week 4
• Retailers
• Wholesalers
• Direct Marketers
• Pricing
• Digital Presence
Who is it for?
• Experienced professionals wanting to develop international business skills
• Aspiring students who want experience for their university application
• Upper Intermediate and above English students who want to use their skills in a new way
• Job seekers who want to advance in their career A Professional Certificate from Stafford House
• Final business presentation and project
• Experience working as part of a multicultural team
• Networking skills and new international contacts
What will you gain from this course?
• Understand key marketing concepts and practices
• Understand a range of marketing styles
• Develop strategic marketing planning techniques
• Develop a strategic marketing plan in the English Language
Course Features
• Lecture-style classes
• Experienced business teachers
• Focus on communication, presentation and teamwork skills
• Gain experiences that reflects the modern workplace
• Team based projects
• Company visits and guest speakers
To attend the course, a minimum English level of Upper Intermediate (B2) is required.